The Strockroom

The Stockroom

In the 1920s, the United States attempted to ban the production and sale of alcohol, thereby banning alcohol consumption in the USA. Needless to say they failed miserably. Throughout the entire country secret bars appeared in no time. These bars were accessible through bookcases, floor hatches and hidden doors, only for those who knew of them. The so-called speakeasy bars.

Due to the spacial limitations of the Stockroom they decided to use this mysterious era as their main source of inspiration. They then managed to create a place like no other. The identity we designed for them had to reflect this vibe.

In the 1920s, the United States attempted to ban the production and sale of alcohol, thereby banning alcohol consumption in the USA. Needless to say they failed miserably. Throughout the entire country secret bars appeared in no time. These bars were accessible through bookcases, floor hatches and hidden doors, only for those who knew of them. The so-called speakeasy bars.

Due to the spacial limitations of the Stockroom they decided to use this mysterious era as their main source of inspiration. They then managed to create a place like no other. The identity we designed for them had to reflect this vibe.

Categorie(s)
Brand Identity

Client
The Stockroom / Boilermaker

Year
2019

As the monogram/symbol can also be used individually we wanted to make sure the initials of the brand can be seen within it.

The menu as used in the bar when it was first opened, as ingredients and cocktails change a couple of times every year we decided to keep the menu very simple so that content can be easily modified.

The people at Saam Marketing from Groningen did an amazing job capturing the bar and its athmosphere. We are thankful they allowed us to these photos in order to show some of the design work we did in real life.

Credits

Logo Design
Font & Colors
Menu Design
Photography

Studio Opmars
Studio Opmars
Studio Opmars
Saam Marketing