SMOKE
SMOKE
Smoke is a bar in the heart of Groningen. They feature live-bands, open-mic nights, DJ’s and stand-up comedy. For craft beer, wine and whiskey they've asked the best curators to make a nice selection for you. Besides being a bar with weekly programming, they serve some kick-ass food.
They serve slow cooked food from their smokers, smash burgers, homemade sauces and vegan options. Informal, lip-smacking comfort food. Eat a brisket, drink a craft beer, wine or a cocktail and enjoy some roots, blues, americana and more.
Our goal with this project was to create 3 clean symbols of each letter for each day of the challenge. We focussed on simplicity and tried to create work that could be used as logo's or icons.
Categorie(s)
Brand Identity
Client
SMOKE
Year
2019
As the logo was going to be used in many ways we decided to create both a horizontal and vertical version.
The final logo started with a simple sketch of a pattern we thought fitted very well with the theme and vibe of the restaurant. We then turned this pattern into a grid and created the letters SMOKE from them. This approach allowed us place the name anywhere within the pattern and it would still look good.
We created some simple mockups to give the client a good idea of how the final business cards and menu's would look. As the restaurant works with seasonal products and drinks we kept these designs simple to allow them to swap out the text themselves if needed.
Our friend Diederik from Winchester Creatives created some awesome images of the food and our menu, we decided to include these to give you a good idea of the vibe.
Credits
Credits
Logo Design
Visual Identity
Photography
Logo Design
Visual Identity
Photography
Studio Opmars
Studio Opmars
Winchester Creatives
Studio Opmars
Studio Opmars
Winchester Creatives
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