ARTY
ARTY
The new look isn’t completely different from his old logo as ARTY has already made quite a name for himself and we want people to quickly adapt to the change. Its a bit simpler, more timeless and more suitable for various applications. The main reason for this refreshing look was that it made it easier for us to control how his logo will be used from now on so that we could create a consistent look for all design aspects within ARTY’s brand.
The new look isn’t completely different from his old logo as ARTY has already made quite a name for himself and we want people to quickly adapt to the change. Its a bit simpler, more timeless and more suitable for various applications. The main reason for this refreshing look was that it made it easier for us to control how his logo will be used from now on so that we could create a consistent look for all design aspects within ARTY’s brand.
Categorie(s)
Brand Identity
Client
ARTY
Year
2015
It is very important that people who have seen the old logo will recognize the brand by seeing the new logo. Therefore we kept various design elements but modified them and made them simpler. We believe that a cleaner logo is better as it suits a wider range of applications.
We ended up creating a thin and thick version for various applications. In order to make sure the logo looked visually balanced more space was added between the first two letters than the rest.
Credits
Credits
Logo Design
Visual Identity
Brand Guidelines
Studio Opmars
Studio Opmars
Studio Opmars
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